A local guidethat could onlybe yours.

We create custom illustrated city guides that carry your brand and help the people you welcome explore. Each guide combines useful local context, stories, landmarks, missions, games and spaces for writing or drawing, so it becomes both a companion during the trip and a keepsake afterward.

Yes. We can create an edition for any city or destination. We research the place from the ground up, then shape the content around your location, point of view and audience rather than relying on a fixed library of cities.

Rubric works with hotels, resorts, destination brands, museums, cruise lines and other organizations that welcome travelers. The guides are especially effective for families, but the tone, complexity and activities can be adapted for different age groups and guest profiles.

No. Your identity shapes the entire edition, including the cover, palette, typography, illustration direction, editorial voice, welcome, routes, stories and activities. The goal is a guide that feels authored by your brand and could not belong to anyone else.

Possible content includes city history, neighborhood introductions, landmarks, local customs, food discoveries, illustrated maps, observation missions, scavenger hunts, puzzles, drawing prompts, journal pages and space for personal memories. We choose the mix that best fits the destination and audience.

No. The structure and length are developed around the project. A guide can be compact and focused or support a broader journey through a city. Content modules are selected, combined and paced to create the right experience rather than to fill a predetermined template.

Yes. Illustration can be painterly, graphic, archival, contemporary, playful, cinematic or something developed specifically for you. We use your existing identity as a starting point and build an art direction that feels coherent with it.

Yes. A guide can be created in English or any language your audience needs, including multilingual editions. Translation, localization and production requirements are defined with you during scoping.

Yes. Reading level, density, tone, game difficulty and the balance between writing, drawing and discovery can all be adjusted. We can design for younger children, older children, curious teens, mixed-age families or a broader adult audience.

We begin by learning about your brand, audience, location and goals. Then we research the city, define the editorial concept, write and illustrate the guide, design the interactions, review the work with you and prepare the finished edition for production.

Timing depends on the amount of content, research, languages, illustration approach, review process and production method. After an initial conversation, we provide a clear schedule with milestones for concept, content, design, approvals and delivery.

Yes. The process includes clear review stages for the concept, content, visual direction and designed pages. Your team can consolidate feedback and approve the edition before final artwork or physical production begins.

We can deliver print-ready artwork for your preferred production partner or coordinate fully produced guides. Format, paper, finishing, quantity, packaging and delivery are scoped around how and where you plan to distribute them.

Minimum quantities depend on the selected printing and production method. We can discuss a suitable route for a pilot, a single property, a seasonal edition or a larger multi-location program.

Yes. We can create a shared system for a group or portfolio while giving each property or city its own stories, landmarks, activities and visual character. The result can feel connected at brand level without making every edition feel identical.

They can be offered as a welcome gift, included in a family package, placed in rooms, sold in a hotel or museum shop, used by a concierge team, mailed before arrival or incorporated into a loyalty or destination program.

Pricing reflects the editorial scope, research, writing, illustration, languages, number of editions, review requirements and whether you need print-ready files or finished guides. We provide a tailored proposal once the intended experience and rollout are clear.

Usage, licensing and ownership are set out clearly in the project proposal. The terms can account for the intended print quantity, markets, languages, duration and whether the work will extend across multiple locations or future editions.

Yes. We can prepare reprints, refresh details that have changed, create seasonal variations, add a language, develop a new city or expand the original concept into a broader series.

Tell us about your brand, city, audience and what you want the guide to accomplish. We will use that context to prepare for a focused introductory conversation and discuss an appropriate first concept.